We are an online publication covering streetwear, fashion and the youth culture that it encompasses.


TENTH LDN was established in 2014 as a retailer, in 2016 we transitioned to becoming an urban and contemporary fashion outlet. The vision for Tenth is to connect people with the aspects that form urban youth culture. We hope that we can be apart of helping creatives to achieve there goals.

Our name “TENTH” comes from W. E. B. Du Bois’s essay “The Talented Tenth” in which he wrote about the need for an exceptional 10% of the African American population to guide the masses to social and economic stability.